The secret behind Competitive Intelligence:

"Let the Competition do all your Marketing R&D"

What is Competitive Intelligence?

Competitive Intelligence is the moral gathering and analyzing of information about competitors and markets from open sources. This analysis is used by organizations to make better strategic decisions. It often involves the analysis of quantitative measures but generally is more focused on qualitative information.

Why is Competitive Intelligence important?

Competitive Intelligence offers a genuine strategic advantage for many organizations.  Some of the largest corporations have a dedicated competitive intelligence branch. Smaller organizations don’t practice competitive intelligence on a regular basis, only when they see the need.  Collecting information from a range of internal and external data sources, like the Internet, trade shows or conventions, networking meetings or even customers is all part of a good competitive analysis study.  Competitive Intelligence is a need for any business that wants to make better strategic decisions.